MINNEAPOLIS, MN — Blue Buffalo — the most loved and trusted natural pet food brand in the U.S. — today announced the national launch of its new Love Made Fresh line available in the same stores where you buy meals for the whole family. This launch marks Blue Buffalo and General Mills’ entry into the fast-growing $3 billion fresh pet food category, positioning Love Made Fresh as a premium fresh feeding option designed to help pet parents make every meal a “fresh act of love,” for the pups who are beloved family members.
In a category often split between “fresh is best” versus “traditional kibble,” the reality is that 80% of pet parents are combining fresh with other types of dog food — mainly kibble.* With this launch, Blue Buffalo will represent the largest U.S. pet food brand to offer solutions across dry, wet and fresh feeding, recognizing that love can take many forms, encouraging you to customize based on what your dog likes best.
Made with the same high-quality, natural ingredients that pet parents expect from Blue Buffalo, Love Made Fresh is enhanced with vitamins, minerals, and nutrients to help dogs thrive and is available in two convenient forms:
“At the heart of Love Made Fresh is a simple truth: There are countless ways pet parents show love for their dogs, and we believe mealtime should live up to that same level of care,” said Nicole Ayers, Business Unit Director for Growth Accelerators, North America Pet, General Mills. “Love Made Fresh helps pet parents turn everyday feeding moments into fresh acts of love. We’re excited to extend our legacy of loving pets like family and feeding pets like family with our entry to the fresh pet food category.”
Love Made Fresh is now available in the same stores where you buy the rest of your family’s meals, including Walmart, Target, Kroger, Meijer and many local grocery stores. Learn more at bluebuffalo.com.
*Source: Blue Buffalo Custom Survey Research April 2025
