Wheaties Reveals Collector-Worthy Cereal Box Featuring Antiheroes from Marvel Studios’ “Thunderbolts*”

Minneapolis, MN — The Breakfast of Champions is teaming up with Marvel Studios’ “Thunderbolts*”, in theaters May 2, to release an electrifying, limited-edition novelty cereal box. An allusion to Wheaties first made its “Thunderbolts*” debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters nationwide. Now, this crossover is leaping out of the cinematic universe into your fingertips with a limited-edition drop fans won’t want to miss.

“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for ‘Thunderbolts*’ allows us to embrace a new kind of champion — one that defies expectations,” said KC Glaser, senior brand experience manager at General Mills. “This limited-edition release is designed for both Super Hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team.”

The collectible Wheaties cereal box design showcases the film’s ensemble cast of disillusioned castoffs and antiheroes who unite for a high-stakes mission. Featuring the Marvel Studios’ “Thunderbolts*” logo reimagined through a Wheaties lens, the film-inspired box won’t include cereal, but fans will have the option to purchase it with or without a protective acrylic case so they can display and preserve this collector’s item however they choose.

The limited-edition Wheaties box inspired by “Thunderbolts*” will be sold exclusively online at Wheaties.com starting at 11a.m. EST on Wednesday, April 30, while supplies last.

Don’t forget to catch more surprises from the newest Wheaties champions in Marvel Studios’ “Thunderbolts*”, storming into U.S. theaters May 2.

For more information and updates on the limited-edition drop, visit Wheaties.com and follow Wheaties on social media @Wheaties.